This is just wrong all around. Kimura Beverages from the Shizuoka Prefecture announced they will start selling an unagi (eel) flavored cola on the 21st. The press release states the cola tastes like kabayaki. Kabayaki is when fish are butterflied, cut into squares and grilled with a soy sauce — usually a sweet, smokey finish. So I presume the drink will taste like a sweet smokey fizz with a hint of unagi from the unagi essence dropped into the formula. Kimura Beverages said it took three years to perfect the drink.

Ummmm no thanks. I think I’ll pass.
via Asahi 
Visit Kimura’s website here (Japanese only).